MOVIE · 2011
Pink Ribbons, Inc.
Capitalizing on hope.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
NOW PLAYING
Pink Ribbons, Inc.
ABOUT
Story
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
CAST
Featured cast
MORE TO EXPLORE
Similar titles
Perfect Image?1989
Who Trains My Hands to WarCINEGOChuck Close2007
Elie Wiesel Goes Home1997CINEGO21 Below2009
Keepers of the Fire1994CINEGOIt Was a Wonderful Life1992
Poisoning Paradise2017
Kristina Talking Pictures1976
The Collector: Allan Stone's Life in Art2006
O Seasons, O Castles1958
Destiny in Space1994