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The Merchants of Cool poster

MOVIE · 2001

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

★ 7.5DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

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ABOUT

Story

A documentary on the marketing of pop culture to Teenagers.

CAST

Featured cast

Douglas RushkoffSelf
Christina AguileraSelf
Greg BerlantiSelf
Jessica BielSelf
Adam CarollaSelf
Fred DurstSelf
Malcolm GladwellSelf
Carson DalySelf

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